Customer 360 & Master Data Management

Unified customer intelligence across all touchpoints

The Business Challenge

Modern enterprises struggle with fragmented customer data across CRM, support systems, e-commerce platforms, mobile apps, and marketing tools. This creates:

  • Incomplete view of customer journey and behavior
  • Duplicate customer records across systems
  • Inability to personalize experiences in real-time
  • Poor customer service due to lack of context
  • Missed cross-sell and upsell opportunities

Traditional MDM solutions are rigid, expensive, and can't handle the complexity of modern customer relationships and interactions.

ArcadeDB's Unified Approach

  • Multi-Model Flexibility: Store profiles as documents, relationships as graphs, interactions as time-series
  • Real-time Unification: Merge customer identities across channels instantly
  • 360° View: Single query to access complete customer context
  • Relationship Mapping: Family connections, household clusters, business relationships
  • Event History: Complete interaction timeline with context

Enterprise Success Story

"We had customer data siloed across 12 different systems with no single source of truth. Implementing Customer 360 on ArcadeDB gave us a unified view in real-time. Our support team can now see a customer's complete history—purchases, support tickets, preferences—instantly. NPS scores increased by 23 points, and our agents resolve issues 40% faster."

— Head of Customer Experience, Multinational Retail Corporation
(Specific company details withheld per confidentiality agreement)

Business Impact:

  • 23-point increase in Net Promoter Score
  • 40% faster issue resolution
  • 31% increase in cross-sell conversion
  • Complete 360° view in <50ms queries

Technical Implementation

ArcadeDB enables complete customer 360 views by combining graph relationships (purchases, household connections, channel interactions) with document-based customer profiles and time-series event data. You can retrieve lifetime value, household context, support history, and recent activity across all touchpoints in a single query, providing a unified view for personalized service.

Ready to Build Your Customer 360 Platform?

Start exploring ArcadeDB today and discover how to unify your customer data for a complete 360-degree view.

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